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Success In Technology.

See the Forbes article here.
Riggs Eckelberry announced the launch of OriginOil. He stated: "We believe OriginOil’s technology is the missing element to enable mass production of algae oil."
OriginOil is the developer of a breakthrough technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum.  (more)
With the help of Riggs Eckelberry and team, a great new technology for securing computers and networks has gained a foothold in the crowded security software segment.
It's called CyberDefenderFREE and it's found traction with both the press and the public as "The All-Free Internet Security Suite". (more)
MaxPreps, the fast-growing online site for high school sports, brought in TechTransform this year to increase its visibility, implement commercial advertising and attract national advertisers. (more)
Network Streaming [Bomgar Corp] is one of the hot tech companies in the Jackson area, and TechTransform recently completed an acceleration project managed by Vangel Capital Group. (more)
...to implement and rapidly integrate a closed-loop marketing and systems infrastructure. (more)
Online publisher YellowPages.com has doubled its sales from June to October, and CEO Dane Madsen has recognized TechTransform's Riggs Eckelberry for his part in that success. (more)
A major know-how site has honored Riggs Eckelberry's success story in its 2004 roundup.
"A recent, well publicized CMO Council survey of global marketers concluded that only 16% of companies rate themselves as effective customer relationship managers.  Given the cost to find a new customer vs. keep one (5x more expensive to find) and available expertise and technology this is mystifying." (more)
Jay Bower offers his usual trendspotting piece on what's working, what's not in early 2008. Seems to me that it's back to basics all over again. (more)
Jay Bower, Crossbow Group's President, dropped us a line today, updating his predictions made earlier this year. (more)
In a recent survey, I was struck by what Private Equity (PE) firms consider their biggest challenge: "Finding the right executives for portfolio companies". That agrees with what I know. One fund manager I work with says he is only limited by the lack of good CEOs. All the rest – technologies, markets, finances – is comparatively much easier. (more)
Jay Bower, President of Crossbow Group, a Connecticut-based direct marketing agency originally founded by direct marketing guru Bill Mirbach, had some useful remarks about trends his team is seeing for 2007. (more)
On 20 November 2006, a new product was launched. It attracted immediate attention in the press and with users, some of whom wrote in to tech support to thank the company for the product.
Downloads of the product increased instantly more than ten-fold over the previous version. Revenue forecasts from the product quickly began to exceed expectations.
How did all this come about? What lessons came out of it? (more)
Don MacDonald, Product Manager on the early TechTransform team at CyberDefender, created this table in 2005. It answers the critical question: what's the difference between product management and product marketing? (more)
You have a great product or technology that needs a market.
You want to expand your reach, within available resources.
You want to improve your sales (get traction).
You want to dominate your market category.
You want to better prepare for a funding or exit.
Web-Based Services
(that we use and recommend)
WebArrow/Conference for online meetings
QuickBase for team collaboration
Commentary Index
Also check out...
Mistake-Based Marketing™ - a case study of this marketing style in action.
Web Sales Weapons™ - includes flow chart for an online sales microsite!
Soon We'll Tell You...
It's what you do at the margin that makes all the difference.
Working with a 'mafia' can be great, but there's a downside (it's not what you think!).
How Bomgar Corporation came to dominate its space without ever taking VC money.
What to do when you can't afford gorilla marketing.
Blade Positioning™
End-Run Marketing™
The Ethical Path™
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