About Kevin O'Brien

A key member of the TechTransform Convergence team (see news), Kevin O'Brien has a unique combination of traditional marketing and "new economy" channel experience.   Kevin also possesses a strong operational background allowing him to anticipate the effects of marketing decisions on the organization, providing effective project management considerations from manufacturing to customer service. Kevin was the Co-founder and CEO of Swagadelic, Inc., a leading e-commerce site for entertainment memorabilia. In charge of marketing and technical development, Kevin spearheaded a software spin-off to help small businesses maximize and manage their Internet sales initiatives using a multi-channel approach, taking advantage of the multi-billion dollar online auction and exchange markets. Prior to this, Kevin managed a multi-line, multi-SKU, leading HBA brand worldwide. With complete accountability for the products success in nineteen markets (covering eleven languages), he successfully launched new products from concept to consumer, as well as managed existing and mature products through the complete life cycle.   Kevin has an MBA, International Management from the American Graduate School of International Management (Thunderbird) and a BA from the University of Colorado, Boulder.