|TechTransform, June 1, 2005: Much more to flesh out on this, but we are working with Expansion Plus to implement our "micro-SEO" strategy with all out clients - it's how to go after a crowded market segment with an optimized microsite approach.
Here's the basic playbook for Micro-SEO:
The Micro-SEO™ playbook:
1. Evaluate category for keywords and traffic.
2. Develop and optimize microsite.
3. Send out initial optimized press release, tune for coverage, do more.
4. Develop and operate content syndication site:
a. Core feed
b. Guest Feeds
c. Aggregated Feeds
d. Specialty Feeds
5. Get more traffic by tuning steps 1-4.
6. Work on traffic conversions.
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