Micro-SEO

TechTransform, June 1, 2005: Much more to flesh out on this, but we are working with Expansion Plus to implement our "micro-SEO" strategy with all out clients - it's how to go after a crowded market segment with an optimized microsite approach. Here's the basic playbook for Micro-SEO: The Micro-SEO™ playbook: 1.     Evaluate category for keywords and traffic. 2.     Develop and optimize microsite. 3.     Send out initial optimized press release, tune for coverage, do more. 4.     Develop and operate content syndication site: a.     Core feed b.     Guest Feeds c.     Aggregated Feeds d.     Specialty Feeds 5.     Get more traffic by tuning steps 1-4. 6.     Work on traffic conversions. 7.     Review. Stay tuned. click on my signature to comment