BIO |
| Riggs Eckelberry
knows well the Chinese adage that crisis is both danger and
opportunity. As managing director of NetCatalyst, Riggs has helped
develop its "liquidity engineering" program, which helps companies
do the requisite nips and tucks to their assets during trying times.
Prior to NetCatalyst, he worked as VP of marketing for TriVeda and
before that as COO of Micro House International, both of which he
helped sell off to other companies.
RELATED ARTICLES |
| Riggs
Eckelberry: Engineering Liquidity Jan
22 2001 03:21 PM PST
Riggs
Eckelberry: Engineering Liquidity Jan
22 2001 03:21 PM PST
COCKTAIL Q&A |
| Who is the most
powerful public person in the Internet industry
today? Jim Clark still walks softly and
carries a big stick. Jim is the ultimate adaptive Silicon Valley
technologist and his career is a role model.
You are introduced to someone at a cocktail
party. Describe what you do in two or three
sentences. At NetCatalyst, I'm one of the
Liquidity Engineers and helped develop the term and the processes.
Career, I'm a technology transformation specialist. That's the
process of turning great technology into business success. Product
management is a big part of it, but also a focused business model,
effective adoption strategies, adequate infrastructure, etc. Last
year's woes were based in great part of failures in technology
transformation – failures, where they occurred, to fulfill the
promise of great technology. Tech success occurs where technology is
transformed brilliantly.
Everyone's made silly predictions. What's one
prediction you made that never came true? I was saying last summer (fortunately, not publicly) that
the online e-commerce segment would make a comeback in the fourth
quarter. Oops. I guess the truth is that online commerce is doing
fine, but is still shaking out a lot of marginal operators.
What year did you start using the
Internet? 1994.
What books are on your business-book must-read
list? Focus by Al Ries; Every book
by Trout & Ries (Positioning, 22 Immutable Laws, etc.);
Inside the Tornado by Geoffrey Moore; Unleashing the
Killer App by Larry Downes and Chunka Mui; The New New
Thing by Michael Lewis; and Microsoft Secrets by Richard
Selby and Michael Cusumano.
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RESUME |
| Job
History TriVeda (sold to Be
Free) VP of marketing 1999 - 2000
MicroHouse International (sold to
EarthWeb) COO 1998 - 1999
NetVital Technologies VP of marketing 1997 - 1998
Lassoo Interactive President and founder 1996 - 1998
Quarterdeck Corporation Strategic and product marketing director 1995 - 1996
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