Flexibility is King
"The business conditions we currently face are not for the faint of heart. Even with difficult conditions there will still be winners and losers.
The winners will be those with the greatest degrees of flexibility in technology, infrastructure, and business model."
--Kenneth Chenault, chairman and chief executive officer of American Express, November 8, 2002, at the Forrester Research Executive Strategy Forum in Boston.
(Thanks to Robert X. Cringely for passing on the quote in his Notes From The Field of 8 Nov 2002.)


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What  Is TechTransform?


TechTransform is a firm that intervenes strategically in tech companies to help them achieve market success, and is rewarded primarily through performance.
The TechTransform team is composed of seasoned specialists in key areas of strategy, marketing and sales.
A few quotes from clients, partners and collaborators.
TechTransform headlines, and media mentions for TechTransform principals.
TechTransform is based in Los Angeles, California, with a network of collaborators on three continents.
In this speech to an unsuspecting audience at a Southern California Software Council function, Riggs Eckelberry first outlined the Technology Transformation philosophy and process.

                                                                                                                                                                                                                                                                                                           
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