2008 Commentary Archive

Crossbow Spring Update "A recent, well publicized CMO Council survey of global marketers concluded that only 16% of companies rate themselves as effective customer relationship managers.  Given the cost to find a new customer vs. keep one (5x more expensive to find) and available expertise and technology this is mystifying." What's Working, What's Not in 2008 Crossbow Group's Jay Bower has his usual trendspotting piece on what's working, what's not in early 2008. Seems to me that it's back to basics all over again.