SS DM Campaign Summary
Reference Version
FEBRUARY - SupportSource
Email Campaigns
Campaign	Type	Offer	Pub. Date	Target Qty	Cost	CPM	User Sessions	Resp. Rate	Cost per User Session	Leads	Lead Rate	Cost per Lead	Sales	Sales Rate	Cost per Sale
MHI13 Sunbelt Newsflash	Email	#1 Tech Support Headache: The User	9-Feb	5,000	$650	$130	244	4.88%	$2.66	46	0.92%	$14.13	1	0.0200%	$650.00
MHI15  Network World Fusion	Email	#1 Tech Support Headache: The User	17-Feb	4,000	$1,600	$400	56	1.40%	$28.57	6	0.15%	$266.67	2	0.0500%	$800.00
Totals				9,000	2,250	$250	300	3.33%	$7.50	52	0.58%	$43.27	3	0.0333%	$750.00
Newsletter Campaigns
Campaign	Type	Offer	Pub. Date	Target Qty	Cost	CPM	User Sessions	Resp. Rate	Cost per User Session	Leads	Lead Rate	Cost per Lead	Sales	Sales Rate	Cost per Sale
MHI16   Win NT Update	Newsletter	DELETE "THE USER"? Sometimes Tech Pros	23-Feb	85,000	$4,165	$49	558	0.66%	$7.46	57	0.07%	$73.07	4	0.0047%	$1,041.25
MHI 18 Sunbelt Ntools	Newsletter	DELETE "THE USER"? Sometimes Tech Pros	27-Feb	165,000	$1,000	$6	687	0.42%	$1.46	55	0.03%	$18.18	3	0.0018%	$333.33
Campaign #2 Totals				250,000	$5,165	$21	1,245	0.50%	$4.15	112	0.04%	$46.12	7	0.0028%	$737.86
CAMPAIGN TOTAL
				Target Qty	Cost	CPM	User Sessions	Resp. Rate	Cost per User Session	Leads	Lead Rate	Cost per Lead	Sales	Sales Rate	Cost per Sale
				259,000	7,415	$29	1,545	0.60%	$4.80	164	0.06%	$45.21	10	0.0039%	$741.50
Offer Texts: see Calculable Version.
© Copyright 2001 Riggs Eckelberry Marketing Group, Inc. All Rights Reserved										Published 5 June 2001