Interactive Marketing - What Works

Sample Online Marketing Plan Lassoo Interactive cofounder Eric Robi (now at IDM Partners), drew up this marketing plan based on his online launch of ZipMagic 98, which helped "make" the brand. The general list of activities remains valid to this day. EDM Effectiveness Electronic Direct Marketing (EDM) can be made to work, and here are all the details - and some useful tools - from actual examples.